Gen Z is changing the game. Is your sport ready?
Young fans want more than matches – they crave connection, fun, and purpose. They’re not waiting in the stands; they’re waiting for experiences worth showing up for. This short, practical guide helps sport leaders truly understand Gen Z – and win them back with the right moves.
Why Gen Z tunes out
Only 18 % of Gen Z went to a live game last year. Old formats no longer work – this guide shows what young fans expect instead.
5 mistakes to avoid
Most federations miss Gen Z for the same reasons. Learn the common mistakes – and how to fix them with clear, simple changes.
What actually works
From gamification to personalization, see what works – real examples from sport organizations making it happen.
