This webinar is for anyone who wants to keep sport alive and relevant for the next generation. You’ll see what’s changing, what Gen Z really cares about, and what you can do to keep them engaged — starting now.
Gen Z & Sport: How to Reach and Engage Young Fans
Join our 1-hour FREE WEBINAR on 10 June 2025 at 5 PM CEST and discover what it really takes to connect with Gen Z in sport.
You’ll get practical insights, real-world examples, and simple steps you can use – whether you’re from a small club or from a big federation.
Attract Young Fans
Get practical tools to attract the next generation – and keep them engaged in your sport.
Grow Your Popularity
Make your sport more visible, relevant, and appealing to younger audiences.
Boost Your Marketing
Replace outdated tactics with Gen Z-friendly strategies that actually work.
June 10
05:00 PM CEST
Register now for FREE
What can you look forward to?
This isn’t just another webinar about trends.
You’ll hear real examples from sport organizations, see what actually works with Gen Z, and learn strategies you can start using right away.
If you want your sport to stay relevant — and loved — by the next generation, you’re in the right place.
Who will be speaking at the webinar?
Ing. Marek Sulc
Sport Lover, CEO, Eliterro
LinkedIn
As the co-founder of Eliterro, Marek helps sport organisations grow – and one of the key paths is learning how to truly connect with the next generation of fans. As an active athlete and lifelong sports enthusiast, he cares deeply about the future of sport. He’s deeply familiar with how Gen Z thinks, communicates, and experiences sport. This topic resonates with him personally, and he’s constantly exploring new ways sport can stay relevant and alive.
In this webinar, he’ll guide you through what’s changing, why it matters, and how to take action with clear and practical steps.
Mgr. Filip Moravcik, MBA, MSc.
IT Director & Competition Manager, Slovak Volleyball Federation
LinkedIn
Filip has spent many years working across multiple roles at the Slovak Volleyball Federation – from operations to marketing and digital.
He’s practical, hardworking, and always curious about new ideas and trends in sport. His experience as a volleyball player, referee, and supervisor gives him a well-rounded view of how federations really work.
In this session, he’ll share real-life lessons from their journey to better engage young fans – what worked, what didn’t, and what they’re learning along the way.
Content of our webinar
5:00
Introduction: Why This Matters Now
5:05
Who is Gen Z
We’ll explore who Gen Z really is – how they live, what shapes their choices, and how they experience the world. You’ll see why classic sport communication misses the mark, and what data reveals about their digital behavior.
5:10
What Young Fans Expect From Sport
Gen Z doesn’t want to just watch sport – they want to take part in it. This section dives into their desires, and you’ll get a clear view of what truly drives their attention and loyalty.
5:20
Case Study: Slovak Volleyball Federation
Filip Moravcik shares his experience working to engage young fans within the federation. He’ll talk about what they tried, what worked, what didn’t — and what he’s learned along the way as someone navigating this shift from the inside.
5:30
How to Engage Gen Z
This is your playbook for making sport relevant to Gen Z — starting today. We’ll walk through proven strategies, step by step: from storytelling and digital content to events and on-site experiences. For each one, you’ll get practical recommendations, real examples, and supporting data to help you take action — whether you’re running a local club or managing a national federation.
5:55
Where to Start
To close, we’ll recap the most important lessons and show you where to begin — even with limited time, budget, or team size. You’ll leave with clarity, motivation, and a list of next steps to make your sport Gen Z-ready.
Did you know...?
Only 18% of Gen Z went to a live game last year
Young people still love sport — but they experience it differently. Traditional formats no longer keep their attention, and attending a match competes with Netflix, TikTok, or gaming. In this webinar, you’ll see why Gen Z is tuning out — and how to bring them back in.
Gamification can boost fan engagement by up to 40%
Interactive challenges, leaderboards, and rewards make watching sport feel like playing it. Gen Z grew up with apps and games — they want to participate, not just watch. We’ll show you how to add playfulness to your fan experience in a way that actually works.
Personalized content increases engagement by 85%
One-size-fits-all messaging doesn’t work anymore. Gen Z expects content that feels tailored to their interests. Learn how sports organizations are using simple personalization to make fans feel seen, valued, and loyal.
June 10
05:00 PM CEST
05:00 PM CEST